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SHADOW OF WAR

MOBILE GAME

Led delivery of creative and design projects for global brand and performance marketing initiatives spanning User Acquisition, Social/Community, CRM, Live Events/Press Tours, and AOS (Apple + Google). Oversaw all delivery outputs, ensuring alignment with strategy and campaign goals. Reported into the Director of Product Marketing, Cristiano Alburitel, with executive oversight from the VP of Mobile Publishing, Nate Jones.

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influencer

INFLUENCER VIDEOS

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Influencer style video produced in support of the world wide launch of the Shadow of War mobile game

COPYWRITER / HOST

Mona Aiyed

PRODUCER / DIRECTOR

Dylan Dawson

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WW Launch Assets

WORLD WIDE LAUNCH SOCIAL ASSETS

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App Store SS

APP STORE OPTIMIZATIONS

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Peer Review
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I had the pleasure of working with Dylan when he was leading CS and I was running multiple development teams on WB mobile Games/IP, including DC Legends and Harry Potter Wizards Unite.

Dylan was super easy to work with, he
brought operational infrastructure and consistent brand compliance to the UA creative team, streamlined the production process, and developed a strategy for a create + test + iterate + retest model on the creative team that helped bring more qualified players into the games I was running - a huge plus for a PM!

Dylan collaborated closely with my Product team and with our Studio Producers to ensure our UA ads aligned with the narrative and overall style of their gam, he recognized the value of strong collaboration between Product and Marketing which is something I greatly appreciated and had felt was lacking in the past.
His production process changes also brought a level of predictability to the CS team's output, which helped us plan our events and revenue pushes further out, which ultimately eased pressure on our own production pipelines.

Dylan, with his open and collaborative personality quickly earned the respect of various often cranky development teams and create a culture in the creative design team of producing work they were proud of and happy to show the development teams, overall
he greatly improved the quality of the items being produced by CS, improved relationships between multiple teams and became my go-to person for getting campaigns out the door.

This page of www.onairwithdylan.com contains some copyrighted material whose use has not been specifically authorized by all of the copyright owners.

ABOUT ME - the TL;DR version

 

 

Program and Project Leader focused on turning vision into measurable outcomes across creative and marketing initiatives. I’m collaborative, empathetic, and thrive in the messy middle where strategy meets execution and ideas become real.

 

On weekends, I find inspiration in architecture and get lost in perfectly overthought Spotify playlists.

© 2026     |    www.DylansonCreative.com    |    All Rights Reserved

This site contains copyrighted material used solely for informational and portfolio purposes. All rights and content remain the property of their respective copyright holders. No commercial use is intended.​​

CONTACT INFO

 

 

Email:  dylan@dylansoncreative.com

Web:  www.DylansonCreative.com

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