marketing delivery through people, programs, and pixels
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BRAND + PERFORMANCE MARKETING OUTCOMES
SELECTED DELIVERY HIGHLIGHTS ACROSS MULTI-PLATFORM PROGRAMS + CAMPAIGNS
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PROGRAM: Walmart+ Launch
SCOPE: In preparation for the global launch of the company’s first subscription service, compressed timelines and scale demands required my expertise in reworking the creative delivery pipeline, introducing new planning, coordination, and execution approaches to enable a successful multi-channel rollout.
PRINT PACKAGING
DIGITAL EXPERIENCE
SOCIAL
RETAIL MARKETING ASSETS
BRAND PARTNERSHIP ASSETS
SWAG
CLIENT: Unilever
BRAND: Olly
CAMPAIGN: Olly Body Wash Launch
SCOPE: Multi-channel social launch delivery spanning design and copy development, photography, video shoot / edit production, retail shelf displays, and content execution
CREATIVE PROGRAM LEAD: Dylan Dawson
CLIENT: Turbo / Intuit
CAMPAIGN: Real Money Talk
SCOPE: Brand Experience, Design, Content + Digital Strategy
CREATIVE DIRECTOR: MB / Outlier
CREATIVE PROGRAM LEAD: Dylan Dawson
AGENCY: Outcast
PARTNERS: The Cut, Refinery29
When Intuit launched their newest product, Turbo, their ambition was to do more than just roll out a new product, they wanted to change the conversation about money. Three years and three #RealMoneyTalk campaigns later, we’ve sparked hundreds of conversations, generated millions of video views, and established a younger, more clever, social-savvy brand for Intuit across the board.
Adobe teamed up with Sony Pictures Animation's Spider-Man™: Into The Spider-Verse to unleash the creative power of fans everywhere. Adobe partnered with Outcast to create a 360 experience for fans and creatives to unite at Adobe Max.
CLIENT: Adobe
CAMPAIGN: "Into The Spider-Verse: Adobe Max"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Experientials, Brand Experience, Contest Creation and Administration
CREATIVE DIRECTOR: MB / Outlier
CREATIVE PROGRAM LEAD: Dylan Dawson
AGENCY: Outcast
PARTNER: Sony Pictures, Marvel
PAID MEDIA DIGITAL ADS
[ select an ad to view it ]
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MICROSITE
Our landing page was dynamic, automatically displaying curated user-generated content (UGC) submitted to the contest. Each time a visitor loaded the homepage, it pulled in and displayed a fresh selection of recently submitted images from participants.
CONTEST ADMINISTRATION + MONITORING
As the lead collaborating partner for the Adobe client, I also oversaw end-to-end program operations for contest entries: serving as a judge and leading the onboarding, configuration, and team training for Livefyre, the Adobe-powered platform used for curating, moderating, and categorizing user-generated submissions. We implemented workflows for high-volume content review, ensuring each entry was evaluated and managed efficiently within the Livefyre moderation and DAM-integrated system.
CLIENT: Adobe
CAMPAIGN: "Adobe x Billie Eilish"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Brand Experience
CREATIVE DIRECTOR: MB / Outlier
CREATIVE PROGRAM LEAD: Dylan Dawson
AGENCY: Outcast
PARTNER: Interscope Records
Adobe wanted to launch a campaign by sparking engagement and driving brand awareness of Adobe Creative Cloud. Focused on their mission of Creativity For All, Outcast partnered with Billie Eilish, and the release of her album, "When We All Fall Asleep Where Do We Go?" to reach and inspire young creators.
CLIENT: Adobe
CAMPAIGN: "Terminator, Create Your Fate"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Brand Experience
CREATIVE DIRECTOR: Outlier Design Studio
CREATIVE PROGRAM LEAD: Dylan Dawson
AGENCY: Outcast
PARTNERS: 20th Century Fox, Paramount Pictures
Adobe has been focused on growing its market from the entrenched Hollywood editing and VFX softwares. To excite the creative video community, we created a social campaign to showcase the Adobe technology used to make Terminator: Dark Fate, and highlight their role in creating some of today's most exciting blockbusters.
As Program Lead for the Brand and Marketing Creative Services group, I guided the conceptualization, development, and execution of digital content, app store optimization, and experiential work supporting global marketing campaigns across WB, HBO, and DC mobile game franchises.
[ select a franchise logo to view the work ]
CLIENT: Comcast Xfinity
CAMPAIGN: Visual Rebrand and Ongoing Programs
SCOPE: Design, Digital Experience Design + Development, Content + DRTV Strategy, Brand Experience
CREATIVE DIRECTOR: Claudia Canas
SUPERVISING PRODUCER: Dylan Dawson
AGENCY: STS Next
In addition to ongoing campaign and program work, I also led a full rebrand of Comcast’s Xfinity product, steering the evolution of its identity across broadcast, digital, and product channels.
The transformation moved the brand from a high-energy, red-dominant palette with glossy 3D product renders and kinetic animation to a flatter, more minimal aesthetic that embraced clean lines, restrained color, and a premium UI sensibility. This shift aligned the brand with broader design trends favoring simplicity and modernity, while also requiring nuanced post-production adjustments.
As Supervising Producer with STS Next Agency, I led the rebrand and oversaw more than 400 screen replacement shots to incorporate the updated UI into product demos, ensuring consistency, scalability, and impact across a long-standing series of campaigns for Xfinity.
THE REBRAND
A side-by-side look at the Xfinity rebrand as it rolled out across multiple platforms
Classic Visual System
New Brand Identity
LONG-FORM DIRECT RESPONSE AD CREATIVE
SHORT-FORM AD CREATIVE
COMMERCIALS + BRAND FILMS + DIRECT RESPONSE MARKETING
