Long before I was producing creative campaigns and managing multi-platform content, I was chasing radio signals and mixing soundbeds in a production booth.

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My creative story starts in radio, not as a side hustle, but as the main event. I spent over a decade living and breathing broadcast, working as an on-air personality, production director, and all-around audio architect. I voiced, wrote, edited, and produced just about everything: live shows, syndicated segments, sweeps, IDs, ad spots, stingers, and station imaging. I even hosted a country music TV show back in the day (yes, with the fake accent and all).

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What drew me in then still drives me now: the power of storytelling. Radio taught me how to grab attention with a single sentence, how to create atmosphere through sound, and how to build emotional arcs without ever showing a single frame. It sharpened my instincts for pacing, tone, clarity, and creative flow, lessons that have shaped every part of my creative journey.

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Even after transitioning into broader production work, audio has remained my first love. Whether I’m editing interviews, developing podcast formats or content, or just fine-tuning a voiceover track, I still feel that spark, that quiet magic of creating something intimate and immersive.​